The correct term is transit advertising, a category of out-of-home (OOH) advertising that uses vehicles such as buses and taxis to display brand messages. Common formats include full bus wraps, taxi door panels, exterior vehicle branding and advertisements inside public transport vehicles. What is transit advertising, and how does it fit into OOH? Out-of-home advertising… Continue reading Which Term Refers to an Out-of-Home Medium That Includes Bus and Taxicab Advertising?